Samantha Ong is the founder of Joeydolls, a toy company on a mission to celebrate culture, identity, and inclusivity through play. Inspired by her own experiences as an Asian immigrant and mom, Samantha created Joeydolls’ diverse line of plush dolls to reflect and honor different Asian cultures. Since launching in 2023, Joeydolls has sold over 13,000 dolls worldwide, been featured on Dragons’ Den, CBC, and Good Housekeeping, and earned multiple parenting and toy awards. Through her work, Samantha hopes to empower children to feel proud of who they are while helping families everywhere build cultural pride and connection. Samantha shares how being courageous to show up led her to creating Joeydolls. She shares how she was able to attract more opportunities to her business while making a positive impact for the Asian community. Check out the full episode to listen to her story.
Samantha Ong is the founder of Joeydolls, a toy company on a mission to celebrate culture, identity, and inclusivity through play.
Cultural Background
Samantha is of Malaysian and Chinese descent.
Favorite Self Confidence Quote
Your story may not have such a happy beginning, but that doesn't make you who you are. It is the rest of your story, who you choose to be.
Definition of Self Confidence
Self-confidence is about embracing who you are fully — your culture, your story, your voice — without feeling like you need to hide or shrink yourself. It’s the freedom to be proud of your identity and to know that you belong exactly as you are.
Her Life Before the Discovery of Self Confidence
Samantha was shy and timid. She didn't believe in herself and was worried of what others thought of her.
The “AHA” Moment
Samatha first started a photography business which helped her learn to speak her voice, command presence and become the expert in her field. Her realization was that you can do something that you once thought you can't do.
Her Life After the Discovery of Self Confidence
Today, Samatha lives with a stronger sense of purpose. Creating Joeydolls has allowed her to reclaim the parts of her identity she once tried to minimize. She feels proud not only of her culture, but of building something that helps thousands of families celebrate theirs. She has sold 13,000 dolls around the world, and each one is a little reminder that she is making a difference. That gives Samantha more confidence than she ever thought possible.
The One Self Confidence Tip for the Listener
Don't wait for the perfect moment. Have the courage to show up and take the opportunities in front of you.
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